Studying programming languages will help you be better at your job, make more money, and be a happier, more fulfilled and more informed citizen, because you’ll learn to:
... Mastering more than one language is often a watershed in the career of a professional programmer. Once a programmer realizes that programming principles transcend the syntax of any specific language, the doors swing open to knowledge that truly makes a difference in quality and productivity. — Steve McConnell
Studying programming languages may even enable you to:
I write world-changing applications in languages you have probably not yet heard of. My code is poetry, meanwhile yours is oh-noetry.
— Hipster Hacker (@hipsterhacker) March 6, 2011